Amethyst Home & Gifts


Amethyst Home & Gifts is a popular local high street retailer based in the heart of a busy market town in Bedfordshire. We approached Amethyst about the possibility of offering their existing and prospective customers more choice and flexibility by selling their unique shabby chic style products online. We also discussed how we could help them build a long term strategy to cut their overheads and build a consistent multi-channel offering for their business.

We worked closely with Amethyst Home & Gifts to understand their business model, products and existing marketing. We developed a flexible, robust ecommerce store that supported a unique range of 100 products, integrated seamlessly with their brand presence on the high street and could compete with their larger market competitors.

Our solution also included a monthly Google AdWords campaign that advertised a broad selection of the Amethyst catalogue in targeted geographic locations. This in turn generated immediate new traffic and sales leads directly via their new ecommerce store.

Amethyst Home & Gifts continue to offer great service and unique products to the local community, whilst also competing with larger retailers by offering more flexibility and choice nationwide through their new ecommerce store and targeted online advertising campaigns.